Web optimization or SEO (search engine optimization) is a set of techniques used to
position a website naturally in Google, through the selection of keywords.
It is characterized as a long - term work, which seeks positioning a company / product / service.
the objective is not only position in Google but also increase the volume of users to your website.
SEARCH ENGINES
They are studied and the major search engines, including Google are investigated with the largest number of searches performed. Search engines are constantly changing so it is important to keep updated on all changes in the digital world . We are a digital marketing agency vanguard focused on new developments and customer needs.
KEYWORDS
An investigation is made of the keywords most relevant to your company. This research is performed by an analyst SEO . Demand keywords per month analyzed, the difficulty of that word and competence.
Once selected the keywords the customer is to corroborate the kind of strategy that is to be performed.
META TAGS
Optimizing the meta tags for each section of the website. Both the title and description must be unique and relevant to that section. Always including the keywords selected and with maximum characters. It has to be attractive to the user, calling their attention with the aim that click on the result that shows Google.
CONTENT - ARCHITECTURE
The content of the website must be optimized with keywords selected. Ideally, the text is creative, unique and interesting to the user. Never use duplicate content and provide solutions to users. It also optimize titles and images of each of the sections of the web. Each of the titles must have its hierarchy (h1 / h2) with keywords and each image with its alt / title.
URLS
Optimizing the URL is one of the most important in implementing parts SEO of a website.
A simple and URL keywords facilitates the search engine rankings and also facilitate the understanding of the site for users, is that it is necessary to modify them .
Many users may feel uncomfortable when entering a long URL page or foreign, they must be drafted so friendly and easy to remember.
LINK BUILDING
There are two types of Link Building : one internal and one external. Internal means linkear all sections of a web page between them and users can navigate a web site easily and without barriers.
The other side of Link Building is the externo.Vamos to find those websites that are relevant to ours, where we can put a link that leads to our website. Wanted sites with PageRank high and high traffic.
position a website naturally in Google, through the selection of keywords.
It is characterized as a long - term work, which seeks positioning a company / product / service.
the objective is not only position in Google but also increase the volume of users to your website.
SEARCH ENGINES
They are studied and the major search engines, including Google are investigated with the largest number of searches performed. Search engines are constantly changing so it is important to keep updated on all changes in the digital world . We are a digital marketing agency vanguard focused on new developments and customer needs.
KEYWORDS
An investigation is made of the keywords most relevant to your company. This research is performed by an analyst SEO . Demand keywords per month analyzed, the difficulty of that word and competence.
Once selected the keywords the customer is to corroborate the kind of strategy that is to be performed.
META TAGS
Optimizing the meta tags for each section of the website. Both the title and description must be unique and relevant to that section. Always including the keywords selected and with maximum characters. It has to be attractive to the user, calling their attention with the aim that click on the result that shows Google.
CONTENT - ARCHITECTURE
The content of the website must be optimized with keywords selected. Ideally, the text is creative, unique and interesting to the user. Never use duplicate content and provide solutions to users. It also optimize titles and images of each of the sections of the web. Each of the titles must have its hierarchy (h1 / h2) with keywords and each image with its alt / title.
URLS
Optimizing the URL is one of the most important in implementing parts SEO of a website.
A simple and URL keywords facilitates the search engine rankings and also facilitate the understanding of the site for users, is that it is necessary to modify them .
Many users may feel uncomfortable when entering a long URL page or foreign, they must be drafted so friendly and easy to remember.
LINK BUILDING
There are two types of Link Building : one internal and one external. Internal means linkear all sections of a web page between them and users can navigate a web site easily and without barriers.
The other side of Link Building is the externo.Vamos to find those websites that are relevant to ours, where we can put a link that leads to our website. Wanted sites with PageRank high and high traffic.
